How do we position Nissin Cup Noodles as a go-to food option for Gen Z (18–24)?

The Ask:

The Insight:

Gen Z lives online, runs on fumes, and needs fast ways to recharge.

Tropicana is more than a sweet and refreshing taste. Tropicana is a mood boost.

The Solution:

The Big Idea:

3 min recharge.

Nissin_tappedout.png
Nissin_OOH3.png
Nissin_Lowpowermode.png
nissin_OOH1.png
Nissin_RamenVibesat0.png
Nisson_OOH2.png

SOCIAL MEDIA

Trop-I-CAN-a Not Trop-I-CANT-a social media campaign featuring on trend affirmations every Gen Z can relate to.