A Collection of Baci’s Seasonal Campaigns
How do you keep an iconic Italian chocolate brand feeling fresh season after season? From holiday campaigns to social contests, I worked across seasonal design, photography, and social strategy to give Baci a little extra flavour — creating work that felt playful, recognizable, and unmistakably Baci.
To introduce our new partnership with Baci, Molisana launched a social media contest featuring Baci’s seasonal Easter eggs. The products were photographed in-house to create custom campaign content, then promoted across social to build excitement around the new partnership and encourage audience engagement. Contest prizes were also packed and shipped directly by our team, allowing us to manage the campaign from product photography and creative execution through to final customer delivery.
GIVE A KISS, GIVE A BACI: SOCIAL MEDIA
Baci flew into Easter with a Molisana backed social media contest featuring Baci’s seasonal Easter eggs. The products were photographed in-house to create custom campaign content, then promoted across social to build excitement around the new partnership and encourage audience engagement. Contest prizes were also packed and shipped directly by our team, allowing us to manage the campaign from product photography and creative execution through to final customer delivery.
EASTER SOCIAL MEDIA
T’was the Baci before Christmas:
The Nutcracker experience
Christmas was coming, and Baci was ready to crack into the season. Working alongside my amazing team, I helped pitch, develop, and bring the Baci Nutcracker to life, a playful holiday concept designed to make an impact while staying practical at every level. From standing out on the store floor to simplifying warehouse prep, we worked across channels to make sure the idea was just as manageable as it was memorable. The result was a festive solution that brought everything together:
The Baci Nutcracker — crafted with love
