How do we position Seamester as a compelling travel experience when it doesn’t fit the traditional idea of a vacation?

The Ask:

People value travel most when it changes them, and the lesson that changed us most is lived.

The Insight:

The best learning doesn’t replace school. It expands it into the real world.

The Solution:

The Big Idea:

Navigate your future

OUT OF HOMES:

BROADEN YOUR HORIZONS 

Placed in scenic coastal destinations along the ship’s route, and similar places, these transparent OOH posters turn the ocean view into a reminder. That for Semester at Sea students, these breathtaking views are just another day at school.

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No better way to advertise our amazing school on the sea, than showcasing our wonderful campus, diverse course list and extensive accommodations!

SEA-CIAL MEDIA

STUNT: START THE SEAMESTER

WITH A SPLASH

A fun interactive activation that proves you're ready to join in the fun at sea. Following the clue leads you into your first experience. Take a picture, grab a Seamester passport and get ready to sail!