Remind people of the nutritional value milk brings to their lives
The Ask:
The Target:
Health-conscious Ontarian’s navigating busy, imperfect lives- seeking simple, balanced, and reliable nutrition they can count on every day.
Our daily lives are complicated enough. The fix shouldn’t be.
The Insight:
The Big Idea:
Credit: Art Directors: Ro, & Dalya Rahman Copywriters: Zimo An
Using DFO branding in the A/B visual format, our OOH pairs raw, everyday moments that solidifies milks essential nutrients,
The squad moooves into the conversation by using generative AI software to find real problems Ontarians have, to give them the real milk fix.
MILK DOESN’T JUST TALK BENEFITS, IT GOES INTO ACTION WITH
MILK SQUAD: SOCIAL-LISTENING
When the digital squad shows up, check your DMs, milk doesn’t just talk fixes, it delivers, with one special milk product coupon just for you.
WE DON’T JUST STOP THERE.
CELEBRATE THE SMALL STUFF
JOIN US ON SOCIALS FOR THE DAILY MILK FIX
Milk Squad shares real-time saves on social—turning small moments into relatable posts people can learn from and pass on.
