Position MAAX Caffeine Gum as the go-to focus boost for gamers to stay locked in.
The Ask:
The Insight:
Gamers don’t have time to pause, focus needs to be instant and uninterrupted.
The Big Idea:
Sharpen your focus with
MAAX Caffeine Gum.
Credit: Art Directors: Ro, & Dalya Rahman Copywriters: Ro & Dalya Rahman
With Maax caffeine gum, you won’t need to pause, just play….
Product OOH reinforces MAAX caffeine gum as the no-spill, no-lag energy boost for uninterrupted focus. Placed in areas where gamers are like, Rec Room, EBGames and other retailers like Best buy and places where gamer products are sold.
OOH
In-Game Activation X
Streamer Collab
MAAX tags up with League streamer Caedrel to own the 2AM grind, keeping him locked in as he raids Gumlum live. Turning gaming slumps into unlock-able drops and Caedrel raid content.
E-Commerce Advertisment’s
Meeting gamers where they shop, Amazon and Twitch ad placements drive discovery, promote the grind mechanic, and convert interest into purchase—bringing players into the in-game experience.
Gamer’s Don’t Gate-keep
Extending into Instagram and Twitch through authentic UGC-style content. Streamers showcase the gum and its in-game perk, extending the experience into reels and social feeds while driving engagement and brand exposure.
