Launch a new product line from the brand Gen Z and millennials trust most when it comes to protection.
The Ask:
A generation that lives loud is heading toward a future of silence. 1 billion young people risk hearing loss simply because safe listening isn’t apart of their routine.
The Insight:
The Solution:
Practice Safe Sound. Trojan introduces a new kind of protection — Earplugs.
The Big Idea:
Practice safe sound
Credit: Art Directors: Ro, & Dalya Rahman Copywriters: Zimo An
Trojan can now protect all your holes. Entering an era of all around protection with their new line of sound reduction ear plugs.
PRODUCT RELEASE:
SOUND REDUCTION EAR PLUGS
PRODUCT DROP: WEBPAGE
& DIGITAL AD SPACE
Showcasing the product on Trojans official website. Digital Ad placements of the new earplugs line on Bandcamp, Ticketmaster, other sound based event sites and or apps.
OOH: WILD POSTING
SOCIAL MEDIA:
WHEN THE SOUND HITS
Social media posts posts spotlight the everyday moments from subway screeches to ringing after the show.
Influencer care packages help generate UGC boot engagement with stories, and unboxing’s.
INFLUENCER CARE PACKAGES
VANS WARP TOUR: ACTIVATION
Where Gen Z and millennials turn it all the way up. Trojan brings Practice Safe Sound to Vans Warped Tour Canada, reminding them to hear it longer.
Loud look, louder message —Trojan merch fuses Practice Safe Sound with iconic colours and style, making hearing protection impossible to ignore.
TROJAN BRINGS THE MERCH
