Get Gen Z and millennials to care about hearing protection before the damage is done.
The Ask:
A generation that lives loud is heading toward a future of silence. 1 billion young people risk hearing loss simply because safe listening isn’t on their radar.
The Insight:
Get Trojan, a company that protects below the belt, to now protect above.
The Solution:
The Big Idea:
Practice safe sound
Credit: Art Directors: Ro, & Dalya Rahman Copywriters: Zimo An
OOH
OOH: WILD POSTING
PRODUCT RELEASE:
SOUND REDUCTION EAR PLUGS
Trojan can now protect all your holes. For a company who protected below the belt for so many years—Now has a chance to protect above with their new product sound reduction ear plugs.
SOCIAL MEDIA:
WHEN THE SOUND HITS
Social media posts that remind us to enjoy with care. Concerts. Theatres. Transit. Where it’s loud, Trojan shows up—bringing Practice Safe Sound with the same confidence and edge.
Where Gen Z and millennials turn it all the way up. Trojan brings Practice Safe Sound to Vans Warped Tour Canada, reminding them to hear it longer.
VANS WARP TOUR: ACTIVATION
Loud look, louder message —Trojan merch fuses Practice Safe Sound with iconic colours and style, making hearing protection impossible to ignore.
TROJAN BRINGS THE MERCH
