How do we get younger target audience (18-24) to want tropicana in their fridge?
The Ask:
Gen Z’s want healthy lifestyles and habits that alleviate anxiety.
The Insight:
Tropicana is more than a sweet and refreshing taste. Tropicana is a mood boost.
The Solution:
The Big Idea:
3 min recharge.
SOCIAL MEDIA
Trop-I-CAN-a Not Trop-I-CANT-a social media campaign featuring on trend affirmations every Gen Z can relate to.
ACTIVATION TROP-I-CAN-A
I CAN, FILTER.
This filter taps into Gen Z’s need for daily self-affirmation, turning real, in-the-moment feelings into shareable moments
Designed for instant, relatable UGC. Insert “I can” statements along tropicana header logo.