How do get people aged 18–35 around the world to engage with twix?

The Ask:

The Insight:

We live on autopilot, often missing moments as they happen. Twix gives us a second chance to relive the moment.

Twix gives you a second chance to savour the moment.

The Solution:

Colorful logo with the text 'Take Two' in bold, yellow and brown letters.

The Big Idea:

Twix chocolate bar with a yellow and red parasailing canopy and a goggles overlay.

SOCIAL MEDIA

Trop-I-CAN-a Not Trop-I-CANT-a social media campaign featuring on trend affirmations every Gen Z can relate to.

ACTIVATION TROP-I-CAN-A

I CAN, FILTER.

This filter taps into Gen Z’s need for daily self-affirmation, turning real, in-the-moment feelings into shareable moments

Designed for instant, relatable UGC. Insert “I can” statements along tropicana header logo.

ACTIVATION  TWITCH STREAM

INFLUENCER COLLAB

This filter taps into Gen Z’s need for daily self-affirmation, turning real, in-the-moment feelings into shareable moments

Designed for instant, relatable UGC. Insert “I can” statements along tropicana header logo.

A promotional graphic for Twitch influencer IShowSpeed featuring a young man with wide smile and pointing finger, with a Twitch profile screenshot and a mobile phone display in the background, colorful confetti and vibrant background.
Promotional graphic for Twix and Twitch Twitch Twix Tour, featuring screens of a Twitch stream with a game overlay, a host holding Twix bars, and viewers' chat comments, with text detailing the event taking place in Toronto, New York, London, and Tokyo, and highlighting a giveaway for fans to relive moments with Twix.