How do get people aged 18–35 around the world to engage with twix?
The Ask:
The Insight:
We live on autopilot, often missing moments as they happen. Twix gives us a second chance to relive the moment.
Twix gives you a second chance to savour the moment.
The Solution:
The Big Idea:
SOCIAL MEDIA
Trop-I-CAN-a Not Trop-I-CANT-a social media campaign featuring on trend affirmations every Gen Z can relate to.
ACTIVATION TROP-I-CAN-A
I CAN, FILTER.
This filter taps into Gen Z’s need for daily self-affirmation, turning real, in-the-moment feelings into shareable moments
Designed for instant, relatable UGC. Insert “I can” statements along tropicana header logo.
ACTIVATION TWITCH STREAM
INFLUENCER COLLAB
This filter taps into Gen Z’s need for daily self-affirmation, turning real, in-the-moment feelings into shareable moments
Designed for instant, relatable UGC. Insert “I can” statements along tropicana header logo.
