Get Gen Z and millennials to care about hearing protection before the damage is done.
The Ask:
A generation that lives loud is heading toward a future of silence. 1 billion young people risk hearing loss simply because safe listening isn’t on their radar.
The Insight:
The Solution:
Get Trojan, a company that protects below the belt, to now protect above.
Practice safe sound
The Big Idea:
‘Protection Above The Belt’
OOH
OOH
WILD POSTING
PRODUCT RELEASE:
SOUND REDUCTION EAR PLUGS
Trojan can now protect all your holes. For a company who protected below the belt for so many years—Now has a chance to protect above with their new product sound reduction ear plugs.
SOCIAL MEDIA:
WHEN THE SOUND HITS
Social media posts that remind us to enjoy with care. Concerts may be fun but we would like to be able to hear when they come back for a reunion tour
VANS WARP TOUR
ACTIVATION
Credited:
Art Director: Ro
Copy Writer: Zimo